V2 Standards Structure and Concepts
What are the content categories of the B Lab new standards requirements for B Corp Certification and how are they structured?
The Foundation and Impact Topic Requirements in the new Standards for B Corp Certification have the same content categories and follow the same structure. The content structure details the importance of the requirements, what is required to meet and be evaluated against the requirements, and includes supporting implementation guidance and resources. The content categories and structure are as follows:
If my company is applicable for the Equity Mechanism, how is this applied to my certification process?
We are changing parts of the Equity Mechanism to align with the expectations of our assurance partners and the Empowering Consumers for the Green Transition Directive.
Implementation in two phases
For at least Q1 and Q2 2026, companies facing operational barriers due to where they are based use the Equity Mechanism via the Variance Mechanism to opt out of B Lab Standard requirement(s). Read section 4.2.2. Requesting a Variance in the Certification Requirements. The company is then not required to demonstrate conformity with those requirement(s) during the audit. There are two conditions to receiving this type of variance:
The company’s location captured in their assessment is a country or territory with “some barriers” (e.g. Brazil) or “more barriers” (e.g. Kenya). The full list is available in the article How the new B Lab Standards requirements are tailored to each company's context?
The company requests a variance for a sub-requirement that is eligible for the Equity Mechanism. Under each sub-requirement, there is a field “Eligible for equity mechanism?” with either a “Yes” or “No”.
B Lab is exploring how to integrate the Equity Mechanism into B Impact. This would replace the initial approach of using the Variance Mechanism. The exact timeline for this work is still in progress.
Equity Mechanism and different countries context
In order to operationalize the Equity Mechanism we have to simplify its application to contexts where one company’s scope covers multiple countries or territories. The Equity Mechanism applies based on the location stated in the company’s assessment (i.e. where the majority of workers are located).
B Lab intended to have the Equity Mechanism apply at the country level, regardless of the headquarter's location. This has proven operationally unfeasible and therefore needed to change.
Examples
A company in Kenya that only operates domestically is eligible for the Equity Mechanism.
A company in Brazil is eligible for the Equity Mechanism, even if it has operations in Canada and Germany.
A company in Germany is not eligible for the Equity Mechanism, even if it has operations in Brazil and Kenya.
In all cases, the company’s location as stated in their assessment is what determines the eligibility and the number of sub-requirements they can opt out of. The full list is available in the article How the new B Lab Standards requirements are tailored to each company's context?
Changes to the calculations due to equity mechanism
Instead of expressing how many sub-requirements a company can skip using percentages (10 or 15%), we now state an absolute number (e.g. Small can opt out of three sub-requirements at Year 0). This is clearer and avoids the company making their own calculation.
In the article How the new B Lab Standards requirements are tailored to each company's context?, companies can see exactly how many sub-requirements they can opt out of in Years 0, 3, and 5.
Which companies are impacted by the Equity Mechanism?
Eligible companies certifying in at least Q1 and Q2 2026 use the Variance Mechanism to benefit from the Equity Mechanism. This is a temporary solution while we work on integrating the Equity Mechanism into B Impact.
Companies in a country or territory “with fewer operational barriers”, but with operations in a country or territory with “some” or “more operational barriers”, are not eligible for the Equity Mechanism. See examples above.
Continuous improvement in the V2 Standards
The new standards offer a clear roadmap for achieving B Corp Certified status through continuous performance and improvement across seven Impact Topics. Its requirements, designed in a phased approach, guide companies on a journey of continuous improvement that unfolds over the years.
To achieve initial certification, companies must comply with the Year 0 sub-requirements. Subsequently, they will progressively adopt and comply with the Year 3 and Year 5 sub-requirements.
To maintain B Corp certification, companies must continually comply with all applicable sub-requirements from the time they become effective. Thus, in Year 3, a company must continue to comply with the Y0 sub-requirements while meeting the Y3 sub-requirements; and in Year 5, it must continue to comply with the Y0 and Y3 sub-requirements while meeting the Y5 sub-requirements. See the image below.
Each successive phase builds upon the previous one, reinforcing continuous improvement and complete adherence to the new standard’s requirements.
