Navigating the new B Impact experience

How is B Lab’s platform changing?

B Lab has released a new interface in early 2025. You can review the new features by logging in or by sample these features in this article.

If you are logging into your account that was created before 2025, you will be required to opt into the Certification setup experience. Please see How do I opt into B Corp certification for more information. 

If you are making your account in 2025, you will be able to see the Certification setup, which is a new, more  efficient way to confirm preliminary eligibility for B Corp certification based on a series of questionnaires about your company. This section is optional but highly encouraged. 

Will I still be able to login with my credentials?

Yes, you are able to use existing credentials to log in. If you have forgotten your password, see Change or Reset Password. 

Where can I find my account details and settings?

Once you are logged into the website, see your account information by clicking the top right icon and selecting “Manage account.” This will include information about your role, basic company information, team members and security information.

What is the new navigation of the platform? 

Once you complete the Certification setup, you will be able to start the assessment.  The  navigation will include the following menu on the left side.

Home

Measure
Improve
Certify

What does the Home page include? 

The Home page includes all of the user’s Next steps as defined by the requirements of the company’s assessment. This can include a list of areas that need attention, or it can be empty, which means that  there are no requirements to complete at the time of viewing. If your company is interested in certifying or recertifying as a B Corp, please refer to the Next steps for your required actions. Additionally, the company will be able to review the Goals from the home page.

What does the Measure page include?

The Measure page provides access to the B Impact Assessment, the SDG Action Manager and the Assessment History. Assessment History includes information about all of your previous verified and unverified assessments. 

What does the Improve tab include?

The Improve page includes the features of the platform that involve the company’s performance on a partially completed or fully completed assessment. The Benchmark tool which shares how the company fares against other companies by size, sector and market. This view will be open to all companies but only those with an assessment will have data in it. 
Areas to Improve will provide some suggested Impact areas where the company’s score can improve as well.

What does the Certify tab include?

The final tab will be the Certify page which will include all of the steps required to certify or recertify as a B Corporation:

Setup: We'll walk you through the process of creating a customized assessment for your company's size, industry, and location and check your company's preliminary eligibility to certify. If you already have an assessment, we will verify that you have access to the most relevant questions.

Certification summary: This is a list of required steps to complete before submitting your B Impact Assessment for review that will require your acknowledgement. 

Reviews: Once you have submitted your assessment, you can keep track of your company's verification process through  the Reviews tab. You may receive required actions from your assigned B Lab analyst.