The SDG Action Manager was  formally launched by anchor partners B Lab and the United Nations Global Compact in early 2018 with support of a variety of funders. Development began in 2018 and ran through 2019, with launch in January of 2020.


B Lab and The Center for Ethics and Social Responsibility (CESR) at the Leeds School of Business, University of Colorado Boulder, carried out a mapping and gap analysis of the B Impact Assessment to the SDGs. Following the mapping, questions from the B Impact Assessment that were mapped to the SDGs were reviewed and selected for each module. Simultaneously, consultations were undertaken with all Content Advisors as input into the overall structure and methodology of the SDG Action Manager. A draft methodology was dispersed to advisors for additional input along with sample modules for the Baseline Module and select SDGs, which included drafts of new questions to supplement questions from the BIA. Revisions were made to each based on input, and drafts were developed for all modules.


Following internal revisions and workshops between B Lab and UNGC on all modules, new drafts were distributed to expert contributors for each SDG in July and August. Feedback was provided for an additional iteration of content prepared for beta testing, along with the production of the online platform, ongoing development of the overall methodology, and resource tagging for supplemental resources, in November 2019. Final revisions to the content per beta tester feedback were made in December 2019, in preparation for the formal launch of the SDG Action Manager in January 2020.