The B Impact Report provides companies with a comparison of scores against ordinary businesses that have the same size.
Ordinary businesses are classified as:
1.) Companies that are focused on delivering a great product or service, but may not have an explicit social or environmental purpose. This benchmark group represents how most businesses in our economy operate.
Impact Area Scores:
The white box depicts your companies score while the black boxes represent the benchmark score.
When your score is above the benchmark, the space between the two boxes is colored blue. When you are below the benchmark, the space is colored yellow.