About Best For The World


Best For The World is a program that B Lab runs to celebrate the leading companies in each of the categories that are measured in the B Impact Assessment. Once a year, B Lab uses B Impact Assessment scores to identify the leading (top 10%) companies in the 5 major categories that we measure (Overall, Community, Environment, Workers, Governance, and Customers). Only companies that are Certified before June 10, 2019 (the cut off date for the lists) will be considered in this process with the most recent score at that time. To be eligible, companies must also be in good standing, without any pending payments and with their Certification requirements completed.


Methodology


Honorees in all categories are calculated by size: sole proprietor (0 employees), micro (fewer than 10 employees), small (10 to 49 employees), midsized (50 to 249 employees), and large (250-plus employees) businesses. Size category was determined by the company’s most recent verified B Impact Assessment prior to June 10, 2019. Honorees are calculated by size because score weightings of the indicators on the B Impact Assessment vary between size tracks (learn more about the B Impact Assessment below).


Additional Criteria


Only Certified B Corporations in good standing with a Verified Version 5 or 6 B Impact Assessment (including both phone and document reviews by B Lab Staff with scores transparent online) are eligible for inclusion on the Best For The World list. While other businesses and organizations may use the free B Impact Assessment, they are not eligible for inclusion on the Best for the World lists. 


Companies were selected based on their verified B Impact Assessment as of June 10, 2019 B Corps certified thereafter will be eligible for the 2020 Best For The World lists. 


Notes on Best for the World Changemakers List: The Best for the World: Changemakers list honors the Certified B Corps with the most verified improvements on questions in the B Impact Assessment over time. This inherently restricts eligibility to Certified B Corps who have completed at least two verified B Impact Assessments. The algorithm used to calculate the Changemakers list assesses positive change made on individual questions. Efforts are made to exclude what is termed “standards-based change,” such as changes in score resulting from a company moving to a different track or version of the assessment (learn more about the B Impact Assessment below). This leaves behind only genuine improvements a company has made, and Honorees on the Best for the World: Changemakers list represent the top 20th percentile on this measure as of June 10, 2019.


The honorees on the Best for the World: Overall list: The full B Impact Assessment evaluates a company’s environmental performance, employee relationships, diversity, involvement in the local community, the impact a company’s product or service has on those it serves, and more. The honorees that have earned Best for Overall scored in the top 10th percentile of their overall score on the B Impact Assessment across all impact areas. The 176 Best for the World: Overall honoree companies come from 75 different industries and 25 countries. 


The honorees on the Best for Community list: The Community portion of the B Impact Assessment evaluates a company’s supplier relations, diversity, and involvement in the local community. It also measures the company’s practices and policies around community service and charitable giving, including whether a company’s product or service is designed to solve a social issue, such as access to basic services, health, education, economic opportunity and the arts. The 180 winning companies in the Community category come from 80 industries and 34 countries.


The honorees on the Best for Customers list: The Customer portion of the B Impact Assessment measures the impact a company has on its customers by focusing on whether a company sells products or services that promote public benefit and if those products/services are targeted toward serving underserved populations. The section also measures whether a company’s product or service is designed to solve a social or environmental issue (improving health, preserving the environment, creating economic opportunity for individuals or communities, promoting the arts/sciences, or increasing the flow of capital to purpose-driven enterprises). The 174 Best for Customers companies come from 63 different industries and 29 countries.


The honorees on the Best for the Environment list: The Environment portion of the B Impact Assessment evaluates a company’s environmental performance through its facilities, materials, emissions, and resource and energy use. Companies answer questions about their transportation/distribution channels and the environmental impact of their supply chain. The assessment also measures whether a company’s products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substances or pollution, or educate, measure or consult to solve environmental problems. The 180 Best for Environment companies come from 66 different industries and 24 countries.


The honorees on the Best for Workers list: The Workers section of the B Impact Assessment assesses the company’s relationship with its workforce. It measures how the company treats its workers through compensation, benefits, training and ownership opportunities provided to workers. The category also focuses on the overall work environment within the company by assessing management/worker communication, job flexibility, corporate culture, and worker health and safety practices. The 148 Best for Workers companies come from 61 different industries and 21 countries.


The honorees on the Best for the Long Term list: This list is based on the Governance section of the B Impact Assessment, which evaluates a company’s overall mission, ethics, accountability and transparency. It measures whether the company has adopted a social or environmental mission, and how it engages its employees, board members and the community to achieve that mission. This section assesses employee access to financial information, customers’ opportunities to provide feedback, and the diversity of the company’s governing bodies. The 186 Best for the Long Term companies come from 79 different industries and 13 countries.


The honorees on the Best for the World: Changemakers list: This list honors the Certified B Corps with the most verified improvements on questions in the B Impact Assessment over time. Learn more about how these companies are chosen in the Best for the World Criteria article.