Product and Marketing Inclusion and Accessibility

Modified on Mon, 14 Feb, 2022 at 1:13 PM

Designing and auditing for accessibility and inclusion communicates a commitment to equally serve all customers. The following resources cover common areas for improvement such as performing an inclusivity analysis of web and marketing materials, implementing a plan of improvement for increasing the accessibility of these materials, and formally incorporating inclusion/accessibility considerations into the design of products and services.

Web Accessibility:

Introduction to Website Accessibility

The Website Accessibility Initiative is an organization that produces internationally recognized standards relating to web accessibility and guidance on how to address a wide array of accessibility topics. This resource includes insightful information for both the solopreneur looking to develop an approachable online presence and the established web developer striving to remain accessible to a wide audience.

Visit the Website Accessibility Initiative

Inclusive Communication & Design:

Guide to Inclusive Language

Created by the non-profit Sum Of Us, this guide offers specific language suggestions for those looking to create truly inclusive communications. Sum of Us is a partisan organization but this resource is for anyone looking to assess the inclusivity of their language. We found this to be a particularly helpful glossary of terms and applicable for all users.

Download A Progressive's Style Guide

How to Design Inclusive Products & Services

An online resource produced and offered by the University of Cambridge, this Inclusive Design Toolkit answers the 'why' and 'what' surrounding inclusive design and offers a roadmap for integrating these considerations into the design process. This guide provides relevant information for designers of both human-centric products and services and dives into the various physical and perceptual barriers that users may encounter.

Check out this Inclusive Design Toolkit

Disclaimer: This article and any attachments are intended solely as impermanent guidelines. Therefore, while we used reasonable effort to publish accurate and helpful information, the content may be changed without notice and is not guaranteed to be always complete, timely, or up-to-date. In other words, similar to any printed materials, the content may become out-of-date.